Director of Growth Marketing
Overview:
At Nerdy (NYSE: NRDY), we’re transforming how people learn—blending AI with live human instruction to build the future of learning. With over 3,000 subjects, 5M students served through public school partnerships, and 35,000+ families subscribed to Learning Memberships, we're scaling fast. In 2025, we’re investing deeply in GenAI-powered experiences—and we’re looking for a growth marketing leader to drive acquisition and LTV through this next evolution.
As Director of Growth Marketing, you’ll own the strategy and performance of our full-funnel digital marketing engine. You’ll architect and execute campaigns that scale AI-powered learning products profitably—across B2C channels—while partnering with Product, Sales, and BI teams to continuously optimize.
About Nerdy:
At Nerdy - the company behind Varsity Tutors - we’re redrawing the blueprint of learning. Our Live + AI™ platform fuses real-time human expertise with proprietary generative-AI systems, setting a new bar for measurable academic impact at global scale.
We recruit the kind of technologists and operators you’d bet on as solo founders - people who turn ambiguous problems into shipping code, iterate faster than markets move, and compound their advantage with every data point. In an era where great employees can deliver 10-times the leverage of the merely good, we back those who play to win.
Fortune favors the bold. Join us.
How we compete:
AI-Native at every level
From the CEO to day-one hires, everyone builds and ships with generative AI. If you’re not wielding AI, you’re not done.Entrepreneurial velocity
Move at founder speed, prototype in hours, and measure in real user outcomes. Slow teams die.Free-market rigor
Ideas rise or fall on merit and results - no committees, no politics, no cap on upside.Full-stack ownership
You design, build, and run what you ship; accountability is a feature, not a bug.Reward for contribution
Pay rises with impact, not years. Outstanding results earn outsized rewards. We evaluate both what you achieve and how you achieve it: living our leadership principles and using AI effectively are formally measured and rewarded.Relentless exploration
Push the frontier of generative AI in live learning and - because only the paranoid survive - questioning every legacy assumption along the way.Is Apolitical
You stay focused on mission-aligned outcomes, not distractions or unrelated causes.
If you’re a technically minded builder who thrives on open competition, personal responsibility, and the chance to redefine how the world learns - while continually stretching the limits of what generative AI can do - come do the most ambitious and rewarding work of your career here. Learn more at nerdy.com.
Nerdy’s shareholder letters below explain our latest products and strategy:
Qualifications:
Bachelor's degree in Marketing, Economics, or other related quantitative fields.
10+ years in performance/growth marketing, ideally with experience in consumer subscription or PLG SaaS.
Have scaled $10M+ budgets with proven efficiency gains.
Are fluent in paid media strategy, testing design, and optimization across Google, Meta, TikTok, programmatic, etc.
Know your way around SQL, attribution models, and BI dashboards.
Have hands-on experience with GenAI tools (e.g., ChatGPT, Claude, Midjourney) and integrating them into marketing workflows.
Communicate clearly with C-level execs and inspire confidence in your numbers and narrative.
Thrive in a fast-paced, highly cross-functional environment.
Responsibilities:
Design and execute a comprehensive performance marketing strategy to drive user acquisition, subscription growth, and LTV across Nerdy’s product portfolio.
Own CAC, ROAS, payback period, and subscriber conversion across paid search, paid social, display, affiliate, and programmatic.
Partner with AI/ML and Creative to develop and optimize generative campaign frameworks—e.g. GPT-4/Claude prompts for ad copy & creative variants, ML attribution models.
Manage multimillion-dollar budgets with full accountability for ROI.
Build and optimize conversion funnels via rapid A/B testing across landing pages, messaging, and CTAs.
Drive segmentation and personalization strategies for individual learners and groups.
Collaborate with cross-functional teams (Product, Sales, BI, Design) to support product launches, GTM playbooks, and retention loops.
Implement and evolve reporting infrastructure using SQL, GA4, and BI tools (e.g. Looker)
Lead and grow a small team of high-performing channel marketers.
Unleash Your Potential at Nerdy:
At Nerdy, you'll earn your success through meritocracy and exceptional outcomes. Our benefits reward performance and initiative:
Competitive Compensation & Advancement: Market-leading salary paired with clear promotion pathways and equity (RSUs) - become an owner in our success.
Retirement Made Simple: 401(k) plan with company match and immediate vesting.
A Remote-First Culture: We embrace flexibility across time zones and working styles to attract top talent and meet learners where they are.
Flexible Time Off: Recharge on your terms, ensuring maximum productivity.
Continuous Learning: Access an all-inclusive learning membership for you and your household, including 1:1 tutoring hours, unlimited on-demand classes, and our full suite of learning products and services.
Supercharge with AI: Leverage cutting-edge AI tools to accelerate your workflow.
You’re Covered: Medical, dental, vision, life, STD & LTD plans plus strong maternity, paternity, and adoption leaves - numerous options for you and your family.
The Bottom Line:
If you're driven by impact, energized by ownership, and excited to help shape what’s next, you’ll thrive here. We move fast, think big, and reward those who deliver. This isn’t a traditional corporate environment - it’s a place to do the most meaningful work of your career.
